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First major study to improve mental health in media, marketing and creative industries launches

28 August 2018

A new study into the mental health and wellbeing of the media, marketing and creative industries has launched. Never Not Creative, UnLtd. and Everymind have partnered to conduct Mentally Healthy 2018, which aims to bring transparency to the mental health issues affecting individuals working in the sectors. 

The study focuses on two core areas – the mental health and wellbeing of individuals working in the sectors, and their attitudes towards mental health. Specifically, the study will:

·         Determine the prevalence of mental ill-health in the media, marketing and creative industries and explore any differences that exist between media, marketing, creative, client-side and agency side audiences; as well as comparisons with the population in general;

·         Establish factors associated with mental ill-health in those who work in the media, marketing and creative industries, including the identification of any associated modifiable workplace characteristics;

·         Identify the knowledge, attitudes and beliefs regarding mental health, mental illness, and help-seeking behaviours; and

·         Understand the current levels of stigma associated with discussing mental health.

The collaboration is an adaptation of research that Everymind has been conducting into small businesses across the country. The new study has been adapted to the media, marketing and creative industries in order create a comparison between the two data sets and analyse differences and similarities between the mental health of the industries, and the population and workplaces in general.

Research Lead, Dr Ross Tynan said Everymind is excited to better understand the mental health of the media, marketing and creative industries, and how that compares to the general public and business sector.
 
“All of our research focuses on contributing to the evidence base for the prevention of mental ill-health, the prevention of suicide and the promotion of overall mental health and wellbeing.

“The results of Mentally Healthy 2018 will be used to guide our work, and the work of others in establishing programs to improve mental health in the workplace,” said Dr Tynan.
 
Individuals working in the media, marketing and creative industries are encouraged to share their thoughts by participating in the online survey HERE. The survey closes 30 September with results reported by the end of the year.

More information

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Mental health and wellbeing in the media, marketing and creative industries

Never Not Creative, UnLtd and Everymind have partnered to conduct the first major study into the mental health and wellbeing of the media, marketing and creative industries. The purpose of the study is to bring transparency to the mental health issues affecting individuals working in the industries. The results will be used to guide establishment of programs to improve the mental health in the workplace.