First major study to improve mental health in media, marketing and creative industries launches

This study focused on the mental health and wellbeing of the media, marketing and creative industries. Never Not Creative, UnLtd. and Everymind partnered to conduct Mentally Healthy 2018, which aimed to bring transparency to the mental health issues affecting individuals working in the sectors.

The study focused on two core areas – the mental health and wellbeing of individuals working in the sectors, and their attitudes towards mental health. Specifically, the study aimed to:

· Determine the prevalence of mental ill-health in the media, marketing and creative industries and explore any differences that exist between media, marketing, creative, client-side and agency side audiences; as well as comparisons with the population in general;

· Establish factors associated with mental ill-health in those who work in the media, marketing and creative industries, including the identification of any associated modifiable workplace characteristics;

· Identify the knowledge, attitudes and beliefs regarding mental health, mental illness, and help-seeking behaviours; and

· Understand the current levels of stigma associated with discussing mental health.

The collaboration was an adaptation of research that Everymind conducted into small businesses across the country. The study was adapted to the media, marketing and creative industries in order create a comparison between the two data sets and analyse differences and similarities between the mental health of the industries, and the population and workplaces in general.